How the Subscription Business Model is Redefining Customer Loyalty and Growth

The subscription business model is revolutionizing the manner in which companies create value, engage with customers, and sustain revenue growth. Unlike the aging one-time purchases model, the subscription model yields predictable revenues through the accrual of payment from customers on a recurring basis—monthly, quarterly, or annually—so that they can continue to utilize a product or service on an ongoing basis. From its sources like Netflix, through SaaS providers and box subscription providers, businesses across industries are using this new business model in their attempts to build stronger customer relationships and achieve predictable revenues.

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